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Social Collaboration Leads the Way at IBM

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While some companies try to figure out what benefits they may get from developing social media connections, businesses like IBM are not waiting for someone else to show the way. With today’s interactive tools the collaboration factor can go through the roof. In a case study overview of IBM’s social media approach we learn that they give a lot of trust and power to each employee allowing them to be interacting liberally outside the company and actively inward facing as well. This is producing innovative solutions and viable business ideas. Here’s what’s been happening:

  • No IBM corporate blog or Twitter account
  • 17,000 internal blogs
  • 100,000 employees using internal blogs
  • 53,000 members on SocialBlue (like Facebook for employees)
  • A few thousand “IBMers” on Twitter
  • Thousands of external bloggers,
  • Almost 200,000 on LinkedIn
  • As many as 500,000 participants in company crowd-sourcing “jams”
  • 50,000 in alum networks on Facebook and LinkedIn

Results:

  • Crowd-sourcing identified 10 best incubator businesses, which IBM funded with $100 million
  • $100 billion in total revenue with a 44.1% gross profit margin in 2008

You can read the case study here: How IBM Uses Social Media to Spur Employee Innovation


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